You know your brand inside and out, but do you know how talk about it in a way that [figuratively] captures people? You don’t need fluff or beat-to-death buzzwords to tell a compelling story. You need smart copy.

Smart copy is more than just words. We are constructing an authentic, no-bullshit message that gets inside of peoples’ heads. I mean, we really get in their heads. Pairing consumer psychology with creativity, I can craft content that makes your audience scream (or at least think to themselves), ‘Where have you been all my life?!’

Like most trajectories of a writer’s career, the inception of Into Words went down in a kindergartner’s sticky composition notebook. As soon as I had a vocabulary, I jotted down every sudden thought or interesting takeaway from conversations. Nobody gave a shit until I learned how to embellish my hurried narrations into clever and comprehensive stories.

I’ve been introducing myself as a writer ever since.

Soon after I landed my first job in marketing, I realized there are a lot of “you” out there. You, assuming you are someone with a story that needs to be put into words.